Effective Date: September 15, 2026

Metroplex Pediatrics (“Metroplex Pediatrics,” “we,” “us,” or “our”) respects the privacy of visitors to our website. This Privacy Policy describes how we may collect, use, disclose, and safeguard information obtained through our website and related online services.

By using this website, you agree to the practices described in this Privacy Policy.

1. Information We May Collect

We may collect information that you voluntarily provide through the website, including:

  • Name, email address, telephone number, and mailing address
  • Information submitted through appointment requests, contact forms, feedback forms, or other website forms
  • General information you choose to include in a message to our office

We may also automatically collect limited technical information when you use our website, such as:

  • Internet Protocol (IP) address
  • Browser type and device information
  • Operating system
  • Pages viewed, links selected, and the dates and times of website visits
  • General geographic location derived from IP address
  • Cookie and similar technology information

2. Do Not Submit Urgent or Sensitive Information Through the Website

This website is not intended for medical emergencies. If you believe your child is experiencing a medical emergency, call 911 or go to the nearest emergency department.

Unless a form clearly states that it is a secure patient portal or otherwise specifically designated for protected health information, please do not submit sensitive medical information, insurance information, Social Security numbers, payment card information, or other confidential information through website contact forms or email links.

3. How We Use Information

We may use information collected through the website to:

  • Respond to questions, appointment requests, and other inquiries
  • Provide requested information about our practice and services
  • Maintain, operate, protect, and improve the website
  • Monitor website performance, security, and usage trends
  • Comply with applicable legal, regulatory, and professional obligations
  • Communicate with you when you have requested or authorized communication

4. HIPAA and Protected Health Information

Metroplex Pediatrics is committed to protecting patient information in accordance with applicable privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA), when applicable.

This Website Privacy Policy does not replace our Notice of Privacy Practices, which explains how protected health information may be used and disclosed in connection with healthcare services. Our Notice of Privacy Practices is available upon request from our office and should be reviewed for information about your rights regarding protected health information.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, remember user preferences, understand website traffic, and improve user experience.

You may be able to adjust your browser settings to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect some website features.

6. Analytics and Third-Party Services

We may use third-party service providers to host our website, provide website analytics, support website functionality, or help us communicate with users. These providers may collect limited technical information as necessary to perform their services.

We do not knowingly permit third-party advertising networks to use information collected through our website for behavioral advertising involving children.

If the website uses analytics, advertising pixels, embedded maps, online scheduling tools, patient portal links, or social media plugins, those services may be governed by their own privacy policies. We encourage visitors to review the privacy policies of any third-party websites or services they access.

7. How We May Share Information

We may share website information only as reasonably necessary to:

  • Respond to your request or provide a requested service
  • Operate, secure, and improve our website and practice operations
  • Work with vendors or service providers that perform services on our behalf and are required to protect information appropriately
  • Comply with legal obligations, court orders, subpoenas, or lawful government requests
  • Protect the rights, safety, property, or security of Metroplex Pediatrics, our patients, website users, or others

We do not sell personal information collected through this website.

8. Children’s Privacy

Our practice provides pediatric care; however, this website is not intended to collect personal information directly from children without a parent or legal guardian’s involvement.

Parents and legal guardians should submit information on behalf of minors. If you believe that a child has provided personal information through our website without appropriate parental or guardian involvement, please contact us so that we can review and address the matter.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information submitted through our website. However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of information transmitted to or through the website.

10. Links to Other Websites

This website may contain links to third-party websites, including patient portals, social media platforms, educational resources, or other external services. Metroplex Pediatrics is not responsible for the privacy practices, content, or security of third-party websites. Please review the privacy policy of each website you visit.

11. Your Choices and Access Requests

You may contact us to request correction or updating of personal information you submitted through this website, subject to applicable legal and record-retention requirements.

For questions about patient medical records or protected health information, please contact our office directly rather than using a general website contact form.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of the website after changes are posted indicates your acceptance of the revised Privacy Policy.

13. Contact Us

For questions about this Website Privacy Policy, please contact:

Metroplex Pediatrics
6905 Davis Blvd
North Richland Hills, TX 76182
Phone: 817-922-0800